Content makes a difference.
Content Marketing
Sometimes the difference between a potential customer and a paying customer is how connected, how engaged, they feel when they read something about your products or your company. If your content isn't crafted to reflect your company's established voice, it won't be effective—and it won't attract new customers. My content creation experience will ensure that your company has a consistent voice and that customers engage with whatever you send them.
Collateral Design
Solid design can bring strong writing to life. I create collateral that is visually compelling and invites prospective customers to explore and whet their appetite. An engaged customer spends more time with your collateral pieces…and ends up thinking more about your company and your products. This is the first step toward a lasting relationship and, inevitably, a sale.
Copyediting
Whatever subject matter experts or other team members write, I can edit it all to reflect one voice…or a chorus of distinct individual voices. As a professional writer and editor, the key to my role is to ensure that established brand and writing style guidelines are followed, that SEO best practices are followed, and that the voice fits the message.
Branding
I have had the pleasure of being in the core of strong marketing teams that have guided their companies through extensive rebranding exercises, including vetting new company names, global logo and font development, and complete redesign of websites and all sales collateral and enablement tools.